FEATURED AUCTIONS

auction marketing vs. fixed price

 
 

AUCTION MARKETING

  

FIXED PRICE
The property is showcased throughout the entire marketplace The property is one of many being advertised and shown
Marketing period required is accelerated to 60 days or less Property is likely to remain on the market for several months to years
The advertising is extensive and very visible, exclusively featuring your property Advertising is minimal, too much reliance on MLS and other brokers to find buyers
All buyers are forced to act on your time schedule Lacks the ability to motivate buyers,forcing you to wait for their schedule
Uses the auction concept as the catalyst to provoke buyer interest and offers Price reduction is encouraged in an attempt to create buyer interest and activity
Realizes the property's true market value Is limited because the property is unlikely to sell for more than your asking price
Eliminates the guesswork in determining the asking price for the property Presents a dilemma determining what to ask for the property. The seller never wants to overprice, yet recognizes the consequences of under pricing
Presets all conditions of the sale, thus eliminating all negotiations The seller is forced to negotiate all aspects of the sale
Secures a contingent free contract Contingencies are common
Seller approves marketing budget The broker is hesitant to aggressively advertise the property, due to the uncertainty of its sale
United Country - Bonnette Auction Company
License #818
3804 McKeithen Drive • Alexandria, LA 71303
Phone: (318)443-6614 • Fax: (318)473-0391
barbara@bonnetteauctions.com